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“Our reputation is our ultimate asset”

– Lars Selmer Krogh, Chairman

We provide branded products and services of superior quality and value that improve the lives of the world’s consumers. As a result, we obtain profit and value creation, in turn allowing our people, our shareholders and the communities in which we live and work, to prosper.


The mission is very simple – supplying the Filipino people with the necessities they need at affordable pricing. As a resource company, there are no limitations. Wherever there is a gap or a need, we will strive to supply. 


Initially, the vision started out by supplying medicine to the local people at affordable pricing. This has since grown to supplying many more needs of the locals, in an effort to improve the quality of life. Through expansion, collaboration and processes, it is now the goal to provide quality goods in a variety of products to ensure a healthy and happy life. 


We assure and maintain transparency in our relationships with each other and with our various constituencies. We operate within the confinements of the law and uphold our values in any decision making. 

We have a clear vision of where we are going and are determined to help shape a better future. 

We keep our commitments and make measurable progress to achieve our mission.